In partnership with

A structural overhaul across two, three or four new unitaries will fail without a plan to protect identity and belonging.

Hertfordshire stands on the edge of one of the most significant transformations in its modern history. Unlike previous reorganisations elsewhere in England where counties transitioned into a single unitary authority, Hertfordshire faces a much more complicated map. The county could be carved into two, three or even four separate unitaries, each absorbing current districts into new, larger geographies that most residents have never identified with.

This is not a simple merger. It is a redraw of the civic map that defines how people see their home.

Broxbourne merged with East Herts?
Welwyn Hatfield combined with Stevenage?
North Herts, St Albans and Dacorum forming a single super-unit?
A southern Hertfordshire unitary swallowing Watford, Three Rivers and Hertsmere?

These are not small adjustments. These are identity shocks.

People have spent decades identifying with their district, their towns and villages, their councils, their local representation. Replace all that overnight with new mega-boundaries and the public is left trying to understand where they fit, who speaks for them and how the new authority relates to their community.

This is the starting point Hertfordshire must face honestly.

Fuel your business brain. No caffeine needed.

Consider this your wake-up call.

Morning Brew}} is the free daily newsletter that powers you up with business news you’ll actually enjoy reading. It’s already trusted by over 4 million people who like their news with a bit more personality, pizazz — and a few games thrown in. Some even come for the crosswords and quizzes, but leave knowing more about the business world than they expected.

Quick, witty, and delivered first thing in the morning, Morning Brew takes less time to read than brewing your coffee — and gives your business brain the boost it needs to stay sharp and in the know.

The Real Reorganisation Challenge: Hertfordshire Won’t Become One Unitary - It May Become Several

Most reorganisations involve merging multiple councils into one coherent structure. Hertfordshire’s challenge is different and more complex:

  • Districts may be redistributed into multiple new authorities, not one

  • Long-standing community boundaries will be redrawn

  • Historic relationships between areas may be lost

  • Unrelated towns may be forced into shared governance

  • Residents will have to adopt identities that feel artificial or unfamiliar

  • Each new unitary will serve 250,000 to 600,000 residents

The public will experience this as:

“What unitary am I going into?”
“Why am I grouped with this area and not the one next door?”
“Who will represent my town now?”
“Why is my community being pulled into a boundary that makes no sense?”

The uncertainty is magnified because even the shape of the new map is still under discussion.

Traditional Communication Cannot Manage This Level of Identity Disruption

Web pages, newsletters, press releases and council social media posts cannot explain:

  • Why Broxbourne might be paired with East Herts

  • Why St Albans might be absorbed into a West unitary

  • Why communities on opposite ends of the county may be merged

  • How services will work when boundaries expand dramatically

  • What residents should expect during transition

  • Who will be the mayor and who will perform civic duties in the community

These channels broadcast information but do not help residents navigate the deeper anxiety:

  • Will our area lose influence?

  • Will rural villages be overshadowed by larger towns?

  • Will our existing community identity be recognised at all?

When boundaries expand, identity fragments. And fragmented identity becomes distrust.

Why Hertfordshire Needs Citizen Engagement Platforms Before Boundaries Are Finalised

In reorganisations where one unitary replaces many, identity can be built around the new, single structure.

In Hertfordshire’s case - multiple unitaries forming at once, the identity challenge multiplies.

Each emerging unitary will need:

  • Its own coherent civic identity

  • Its own shared narrative

  • Its own community conversation

  • Its own space for residents to shape what it becomes

Without a dedicated engagement platform, every new authority will begin life with:

  • Residents confused about boundaries

  • Competing interpretations of the reorganisation

  • Misinformation spreading through Facebook and WhatsApp groups

  • Distrust between former districts forced together

  • Anger from communities who feel erased

You cannot expect residents from different districts to adopt a shared identity simply because a boundary review says so.

Identity must be built deliberately and collaboratively.

The Platform as the Anchor During Transition

A citizen engagement platform gives each new unitary the tools needed to prevent disorder and resentment:

  • Postcode-based clarity on which unitary residents will join

  • Real-time explanations of boundary proposals and changes

  • Side-by-side comparisons of district policy differences

  • Transparent reasoning behind boundary decisions

  • Q&A hubs where thousands of residents can ask questions

  • Forums for each emerging unitary geography

  • Spaces to honour existing community identities

  • Mechanisms to collect early feedback and concerns

This prevents a chaotic vacuum where rumours and assumptions control the narrative.

Once Boundaries Are Set, the Platform Builds Identity Within Each New Unitary

After the map is final:

  • Residents from different districts will need to get used to being part of the same authority

  • Merged communities will need to find common ground

  • Local voices will need equal visibility

  • Policies will need public explanation

  • People will need reassurance that their identity has not been erased

The platform becomes the civic home where this happens.

It enables:

  • Local-area forums preserving district-level conversation

  • Cross-area collaborations building the new identity

  • Participatory decision-making for the new authority

  • Visibility of diverse neighbourhood voices

  • Consultations that reach tens of thousands, not hundreds

  • Data insights showing how different communities experience the new structure

This is how a unitary becomes a community, not just a boundary.

Cost Savings Cannot Be the Main Story

The political argument for reorganisation focuses on:

  • Efficiency

  • Streamlining

  • Eliminating duplication

  • Reducing back-office cost

That argument does nothing to help residents whose identities are being redrawn.

People care about:

  • Stability

  • Clarity

  • Representation

  • A sense of belonging in the new authority

If Hertfordshire proceeds with reorganisation without building this civic infrastructure, every new unitary will begin life divided.

Next Steps for Hertfordshire’s Reorganising Authorities

If vesting day is 18+ months away:

  • Begin platform procurement immediately

  • Secure joint budget lines across districts

  • Launch before boundaries are finalised

If vesting day is 6–18 months away:

  • Use accelerated procurement

  • Deploy a platform with proven transition tools

  • Begin resident onboarding quickly

Platform Selection Checklist

Core capabilities

☐ Multi-tenancy during transition period
☐ Tools explaining boundary changes
☐ Postcode-based clarity on unitary allocation
☐ Real-time service status
☐ Consultation features
☐ Boundary and identity analytics
☐ Integration with legacy systems
☐ Security and compliance
☐ Accessibility
☐ Scalability

Vendor considerations

☐ Experience with local government reorganisations
☐ Fast deployment
☐ Strong UK public-sector references
☐ Support during critical transition periods

Implementation essentials

☐ Cross-authority project team in place
☐ Budget secured across districts
☐ Communications plan aligned with boundary timeline

Authorities that invest in engagement infrastructure now will be the ones that guide residents through identity disruption with clarity and confidence. Those that delay will be repairing damage for years.

Conclusion: The Strategic Imperative

Local government reorganisation is the biggest transformation Hertfordshire will undertake. It affects every resident, every service, every relationship. And because Hertfordshire’s future map may split into two, three or four unitaries, the impact on identity will be deeper than in other counties.

Getting citizen engagement right during transition determines whether each new unitary:

  • Starts strong or starts crisis

  • Builds trust or erodes it

  • Operates efficiently or chaotically

  • Engages democratically or alienates citizens

  • Succeeds or fails

A citizen engagement platform is not optional infrastructure. It is the foundation of successful reorganisation.

The platform enables you to:

  • Manage complexity at population scale

  • Communicate clearly during boundary disruption

  • Build trust through transparency

  • Deliver services efficiently from day one

  • Engage residents meaningfully as identities shift

  • Create lasting community within each new unitary

The investment is modest. The return is substantial. The risk of not investing is catastrophic.

For reorganising authorities needing strategic guidance:
Emeka Ogbonnaya
Founder, Hertstown Media | https://hertstownmedia.co.uk
Citizen engagement strategy for public-sector transformation
Email: [email protected]
Subject: “Reorganisation Engagement Strategy – [Proposed Unitary Name]”

Ready to reach thousands of engaged Hertfordshire residents every week? Partner with us today and take advantage of our exclusive local business discount rates. [Get in touch now] – limited sponsorship spots available!

Thanks for Reading!

Have questions or suggestions to improve our newsletter? Got a story to share? Email us at [email protected].

Love the newsletter? ☕
Support it by buying me a coffee! Your contribution helps keep this weekly resource alive and thriving. Thank you!

Buy Me A Coffee

Wishing you a fantastic rest of your day!

Cheers,
Editor-in-chief | Emeka Ogbonnaya

P.S. Want to sponsor our newsletter? Email us at [email protected]